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    <loc>https://www.nictype.space/our-work/neimans-services-t9pr3</loc>
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      <image:caption>SERVICES CAMPAIGN EMAIL CONTENT BLOCKS</image:caption>
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      <image:caption>NEIMAN MARCUS CHRISTMAS BOOK SPREAD</image:caption>
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    <loc>https://www.nictype.space/our-work/helix-chatbot-z945j</loc>
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    <lastmod>2026-01-11</lastmod>
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    <loc>https://www.nictype.space/our-work/unleash-wearables-7k3y5</loc>
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      <image:title>Case Studies - Wearables - Activity Tracker Dashboard</image:title>
      <image:caption>User research included heuristic evaluations of similar wearable devices and their companion mobile apps. Key features and positive findings included simple activity monitoring, wayfinding, personalization, health statistics, ease of use, syncing remotely, chip in collar, and alerts and notifications. We developed a product that does these things: 1) activity and rest monitoring, 2) wireless sync (mobile app, collar and doggie door) + GPS, and 3) sharing and personalization based on breed, age and weight.</image:caption>
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      <image:title>Case Studies - Wearables</image:title>
      <image:caption>EMPATHY MAP</image:caption>
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      <image:title>Case Studies - Wearables</image:title>
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      <image:title>Case Studies - Wearables</image:title>
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      <image:caption>RAPID PROTOTYPING SKETCHES</image:caption>
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      <image:caption>RECOMMENDATION #1 The activity stats did not make sense during the usability testing. Repeatedly this question kept popping up. "Why can't I see pet's heart rate here?" A common takeaway was the secondary stats seem like they should add up to the big number on screen.</image:caption>
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      <image:title>Case Studies - Wearables</image:title>
      <image:caption>Date Filtering RECOMMENDATION #3 A big arrow on the right hand side of dashboard can be blamed for our usability testing fails. Once user clicks on arrow a slide drawer navigation slides in from right edge. We really wanted to keep the date filtering hidden to keep the dashboard visually uncluttered. A hamburger menu icon probably should have been the visual navigation cue instead of arrow. Seems like a sliding date filter at top would be easy fix and still kept the dashboard design minimalistic.  It is argued in some UX circles that out of site equals out of mind. Sometimes having something hidden might not be the best course of action for the user engaging with app.</image:caption>
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      <image:title>Case Studies - Wearables - Where Do I Go Now?</image:title>
      <image:caption>Another big callout during testing centered around the five icons on the dashboard. The chronological countdown plus a heart rate state seemed confusing and added some complexity to the dashboard. Think about it—the active user is in the middle of his walk or run with dog on leash. The pet owner needs to be able to quickly scan the data.  The call to actions needed to be cleaned up to simple on word phrases visually identifiable with the icon adjacent to it.</image:caption>
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      <image:title>Case Studies - Wearables</image:title>
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      <image:title>Case Studies - Wearables</image:title>
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      <image:title>Case Studies - Wearables</image:title>
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      <image:title>Case Studies - Wearables - Show Me the Numbers</image:title>
      <image:caption>The final cleanup from our usability testing is the filtering activity by date. The slide drawer date filter is now replaced with a simple microinteraction showing day of week and month. A bar hovers over the date for user to click to reveal activity screen with stats and goals.  This simple modification keeps the dashboard visually uncluttered, yet gives our user the ability to access data with fewer clicks..</image:caption>
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